Before you take a clipping campaign, one question decides your whole workload, and almost nobody answers it: does the campaign hand you the footage to edit, or do you have to go find it yourself? We read it off every campaign we can, and the split is close to even. About half give you the material, half make you source your own. It does not change your pay (a flat $1.00 median either way), but it changes how many hours a clip costs you. And it varies wildly by platform. Here is the data.
Provided vs source-your-own: what it actually means
Provided means the brand drops the raw material in your lap: a Drive folder of VODs, stream clips, or source videos to cut. You open the folder and edit. Source your own means you go hunt the clips yourself (the brand's channel, a streamer's VODs) or film original content. Same clip at the end, but one starts you at the finish line and the other sends you looking first.
Same pay, very different effort
Here is the part that should change how you pick. The rate is identical: provided-footage campaigns and source-your-own campaigns both pay a $1.00 median CPM. So the footage is not a discount you pay for convenience, it is free time. A provided campaign gets you the same money for less work. On effort per dollar, provided wins every time, all else equal.
Where the provided-footage campaigns are
| Platform | Share that provide the footage |
|---|---|
| Klippify | 84% |
| Content Rewards | 61% |
| reach.cat | 58% |
| ClipStake | 33% |
| Clip2Earn | 29% |
| Clipster | 4% |
| PostRoyalty | 0% |
The spread is huge. Klippify hands you material on 84% of its campaigns, Content Rewards on 61%, reach.cat on 58%. At the other end, Clipster provides it on just 4%, and PostRoyalty on none we have seen, so on those you are sourcing your own. If you hate hunting for clips, you are not stuck with it, you just have to know which platforms front you the material.
The footage question is worth as much as the CPM
It decides your hours, not just your rate: same pay, half the work, if you pick the campaigns that hand you the material. We flag it on every campaign we can read, so instead of guessing you can filter for the ones that provide footage directly. For the other levers on your earnings, see which niche pays best and crypto vs fiat payouts.
FAQ
Do clipping campaigns give you the footage to edit?
About half do, handing you a footage folder or VODs to cut. The other half expect you to source your own material. It varies by platform: Klippify and Content Rewards provide it most, Clipster almost never.
Do provided-footage campaigns pay less?
No. They pay the same $1.00 median CPM as source-your-own campaigns. The provided material is free convenience, not a pay cut, which makes those campaigns strictly better on effort per dollar.
Which platform gives you the most footage to clip?
Klippify, which provides material on 84% of its campaigns, then Content Rewards (61%) and reach.cat (58%). Clipster and PostRoyalty are at the opposite end, so expect to source your own there.
What does 'source your own' mean for a clipper?
You find the clips yourself: the brand's or a creator's channel and VODs, or you film original content. That is more time per clip than editing a folder someone handed you, for the same pay.
Can I filter for campaigns that provide footage?
Yes. The directory has a Raw content toggle that shows only the campaigns we have confirmed provide source material, so you can skip the ones that would send you hunting.